Global Hotel Alliance Marks Strategic Expansion into Japan with the Signing of Tokyu Hotels & Resorts
Tokyo, Japan, March 04th 2026 - Global Hotel Alliance Marks Strategic Expansion into Japan with the Signing of Tokyu Hotels & Resorts
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a premier Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly into Japan’s thriving travel and tourism market.
Global Hotel Alliance Announced As Lead Sponsor of Major Loyalty Conference
Dubai, U.A.E, February 10th 2026 - Global Hotel Alliance Announced As Lead Sponsor of Major Loyalty Conference
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced a partnership with Global Flight to proudly support Loyalty & Awards - the leading global conference for the travel loyalty industry - as its lead sponsor for 2026 and 2027. Global Flight is the world’s premier provider of loyalty consulting services to the travel industry and organiser of the prestigious event.
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Dubai, U.A.E, January 26th 2026 - Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, delivered outstanding full-year 2025 financial results, reflecting the continued expansion of its brand network, increased member engagement, and rising demand across key markets, especially for international leisure travel, underscoring the alliance’s strength and resilience in a dynamic global hospitality landscape.