2024 Press Releases


Global Hotel Alliance Reports Outstanding Q3 Numbers as All Key Performance Indicators Hit Double-Digit Growth
Dubai, U.A.E., October 15th 2024 - Global Hotel Alliance Reports Outstanding Q3 Numbers as All Key Performance Indicators Hit Double-Digit Growth

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands with more than 800 properties in 100 countries, has reported an exceptionally strong Q3, with double-digit growth achieved across all performance metrics.

Global Hotel Alliance Expands its Footprint in Popular Tourism Destinations
Dubai, U.A.E., September 16th 2024 - Global Hotel Alliance Expands its Footprint in Popular Tourism Destinations

Four new prestigious regional hotel brands have joined the fast-growing Global Hotel Alliance (GHA), expanding its presence in some of the world’s most popular tourism destinations.

Global Hotel Alliance Reports Strong Q2 Performance with Revenue and Room Night Growth in Double Digits
Dubai, U.A.E., July 17th 2024 - Global Hotel Alliance Reports Strong Q2 Performance with Revenue and Room Night Growth in Double Digits

UAE-headquartered Global Hotel Alliance has reported robust Q2 results across all key performance indicators positioning the world’s largest alliance of independent hotels brands for a positive second half of the year.

Global Hotel Alliance Reveals 2024 Japanese Market Travel Trends at its First Tokyo CEO Conference
Dubai, U.A.E., June 19th 2024 - Global Hotel Alliance Reveals 2024 Japanese Market Travel Trends at Its First Tokyo CEO Conference

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, revealed key 2024 Japanese travel and tourism trends at its global CEO conference today. Staged in Japan for the first time, the CEOs of more than 40 GHA hotel brands and media gathered at HOTEL GROOVE SHINJUKU in Tokyo to hear insights into the preferences and behaviours of Japanese travellers.

Global Hotel Alliance Releases New Report Revealing What Travellers Want Most From Loyalty Programmes to Mark its 20th Anniversary
Dubai, U.A.E., April 25th 2024 - Global Hotel Alliance Releases New Report Revealing What Travellers Want Most From Loyalty Programmes to Mark its 20th Anniversary

 Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the perceptions, preferences and priorities of today’s travellers, leveraging the database of its global loyalty programme – GHA DISCOVERY – which launched in 2010.

A Year Since Launch, Global Hotel Alliance’s Green Collection Adds Hotels, Builds Awareness & Adoption
Dubai, U.A.E., April 22nd 2024 - A Year Since Launch, Global Hotel Alliance’s Green Collection Adds Hotels, Builds Awareness & Adoption

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which this year celebrates its 20th anniversary, has been helping consumers make conscious accommodation choices with Green Collection, a carefully curated portfolio of over 220 hotels, resorts and palaces in the GHA DISCOVERY loyalty programme that demonstrate commitment to protecting the planet and people.

Global Hotel Alliance Celebrates 20th Anniversary at IHIF EMEA in Berlin Demonstrating its Enduring Value for Independent Hotel Brands
Dubai, U.A.E., April 19th 2024 - Global Hotel Alliance Celebrates 20th Anniversary at IHIF EMEA in Berlin Demonstrating its Enduring Value for Independent Hotel Brands

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary this week in Berlin at the International Hospitality Investment Forum (IHIF), where the then start-up was first announced in 2004.

Global Hotel Alliance Kicks Off its 20th Anniversary Year with Stellar Q1 Performance Results Across the Board
Dubai, U.A.E., April 15th 2024 - Global Hotel Alliance Kicks Off its 20th Anniversary Year with Stellar Q1 Performance Results Across the Board

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has started its 20th anniversary year on a high note, reporting robust Q1 results across all key performance indicators.

Cheval Collection Joins Global Hotel Alliance with Luxury Serviced Apartments across Edinburgh, London, And Dubai
Dubai, U.A.E., April 4th 2024 - Cheval Collection Joins Global Hotel Alliance with Luxury Serviced Apartments across Edinburgh, London, And Dubai

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands which this year marks its 20th anniversary, is expanding its award-winning loyalty programme, GHA DISCOVERY, to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection. 

Global Hotel Alliance and The Leela Palaces, Hotels and Resorts Highlight Indian Market’s Huge Tourism Growth Potential at Inaugural Skift India Summit 2024
India, March 21st 2024 - Global Hotel Alliance and The Leela Palaces, Hotels and Resorts Highlight Indian Market’s Huge Tourism Growth Potential at Inaugural Skift India Summit 2024

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which this year marks its 20th anniversary, highlighted the Indian market’s unbridled tourism potential at the inaugural Skift India Summit which took place at The Leela Ambience Gurugram earlier this week.

Global Hotel Alliance Partners with Plum Guide to Offer 38,000 Remarkable Homes in 700 Locations Worldwide
Dubai, U.A.E., March 4th 2024 - Global Hotel Alliance Partners with Plum Guide to Offer 38,000 Remarkable Homes in 700 Locations Worldwide

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA DISCOVERY, to unique vacation homes through a new partnership with Plum Guide. This unique partnership signifies a milestone for both luxury brands, and a significant expansion for GHA into the vacation home sector; while it also represents Plum Guide's first foray into a loyalty programme, that will offer rewards to customers across a broader range of accommodation options.

Lore Group Joins Global Hotel Alliance with Landmark Properties in Major Capital Cities
Dubai, U.A.E., February 15th 2024 - Lore Group Joins Global Hotel Alliance with Landmark Properties in Major Capital Cities

Lore Group, an international hospitality company that designs, transforms, manages and operates hotels, restaurants and bars across Europe and the United States, has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Global Hotel Alliance Reports Record 2023 Positive Outlook for 2024 with Further Growth Expected
Dubai, U.A.E., January 24th 2024 - Global Hotel Alliance Reports Record 2023 Positive Outlook for 2024 With Further Growth Expected

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported record 2023 results, with every key performance metric hitting an all-time high.