Global Hotel Alliance - Cookies Policy


GHA Loyalty DMCC (“GHA”, "us" or “we”) takes your privacy seriously.  This Cookies Policy describes how we use cookies and plugins on, the GHA DISCOVERY mobile application and on other websites and applications operated by or on behalf of GHA (the “Sites”).  

This policy relates to cookies only. For further information on how we use your information, please see our Privacy Policy.

Please note that we may update and amend this policy from time to time and any changes will be posted on the Sites. We will notify you of any significant changes to how we use cookies by updating this policy. 
If you have any questions in relation to this policy, you can contact us by:

  • contacting our Data Protection Officer at [email protected]
  • [sending an email to [insert email address that will allow communication to the data protection officer or data privacy manager]]
  • [calling [insert phone number]]



A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. We use the following cookies on the Sites: 

Cookie Type



Required cookies:

These are cookies that are required for the operation of our Sites. They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites:


Functionality cookies:

These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection):


Analytical /

performance /

statistical cookies:

These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily:

Google Analytics cookies

For further information on our use of Google Analytics, please see our Privacy Policy.


Targeting cookies:

These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room):


Facebook plugin "like button"

We have integrated components of the Facebook, Instagram and Linkedin websites and mobile apps. You will recognise the Facebook, Instagram and Linkedin plug-ins on our Sites through the Facebook, Instagram and Linkedin logos or the “Like button”.  

For further information on our use of Facebook plugins and link to Facebook's privacy statement, please see our Privacy Policy




You may, at any time, prevent the setting of cookies through our Sites:

  • [by changing your settings in our Cookie preference centre; or]
  • means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable. 

To find out more about Google Analytics privacy policies or to opt out of being tracked by Google Analytics across all websites visit:

If you do not want Facebook to assign the visit of our web pages to your Facebook user account, please log out of your Facebook user account before activating the "like" button.