2022 Press Releases


GHA DISCOVERY Members Will Get Up to 14% Back in D$ for Stays Through June with this Double DISCOVERY Dollar Promotion
Dubai, U.A.E., April 19, 2022 - GHA DISCOVERY Members Will Get Up to 14% Back in D$ for Stays Through June with this Double DISCOVERY Dollar Promotion

Global Hotel Alliance (GHA) announces the Double DISCOVERY Dollar (D$) promotion, enabling members to earn more, as they indulge in luxurious stays and try new experiences. DISCOVERY Dollars, the industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands.

Global Hotel Alliance Encourages Customers to Experience Hotels at Home and Away with One Million DISCOVERY Dollar Giveaway
Dubai, U.A.E., January 19, 2022 - Global Hotel Alliance Encourages Customers to Experience Hotels at Home and Away with One Million DISCOVERY Dollar Giveaway

Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, which is operated by GHA.

CEOs of the Alliance’s 35 Hotel Groups Predict Top Five Travel Trends for 2022
Dubai, U.A.E., February 10, 2022 - CEOs of the Alliance’s 35 Hotel Groups Predict Top Five Travel Trends for 2022

Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, which is operated by GHA.

Global Hotel Alliance Strengthens its Leadership Team with the Appointment of Two Senior Members
Dubai, U.A.E., March 21, 2022 - Global Hotel Alliance Strengthens its Leadership Team with the Appointment of Two Senior Members

Global Hotel Alliance (GHA), the largest international alliance of independent hotel brands, encompassing more than 500 hotels across 35 brands in 85 countries, has bolstered its management team with two senior-level appointments. Franck Kermarrec comes on board as Chief Commercial Officer and Nicolas le Roux assumes the newly created role of Head of Marketing and Digital Strategy.