Step into the Renaissance in Florence
Where to stay, when to go, what to see, and how to make the most of your GHA DISCOVERY membership benefits, rewards and offers in Florence—the crown jewel of Italy’s Tuscan region, famed for its art, history and culture.
Time travel to Italy's golden age
As the Cradle of the Renaissance, Florence ranks among Europe’s most historic cities, with a grandeur and aesthetic all its own. This capital city of the Tuscan region, known in Italian as Firenze, is home to only 360,000 permanent residents but hosts more than 3.8 million tourists each year—thanks to a savoury mix of culture, history, art, architecture and cuisine. From its frescoed duomos to bustling palazzos to the winding banks of the Arno River, the City of Lillies beckons the kind of visitors who value experiences over souvenirs.
Your tour of Florence begins at Piazza Del Duomo, or Cathedral Square. Here, a striped marble basilica—among the world’s largest—houses priceless frescoes and mosaics. Other nearby piazzas feature art by Renaissance geniuses like Donatello, Ghiberti and Verrocchio, along with the Uffizi Gallery (one of Italy’s top museums) and Accademia Gallery, where Michelangelo’s David stands. Later, stroll over the 12th-century Ponte Vecchio, a bridge spanning the Arno, or enjoy a relaxing stroll with city views in the Boboli Gardens. Savour an evening of opera, theatre or Renaissance music as you sip a glass of wine. And don’t miss enjoying a sunset (or two!) in Piazzale Michelangelo, with stunning panoramas of the city awash in ethereal light.
The best times to visit Florence—and the whole Tuscan region—are April to June or September to October. As a member of the GHA DISCOVERY loyalty programme, you enjoy exclusive access to gourmet dining, deluxe spa treatments, and unique outdoor adventures, as well as rewarding benefits across all hotels and resorts. From rewards travel to vacation clubs to luxury travel and travel on a budget, here’s a glimpse of GHA DISCOVERY’s member favourites.
Lungarno Apartments
Owned by the Ferragamo family, these spacious apartments next to the Ponte Vecchio blend the discretion of a private residence with the thoughtful services of a luxury hotel. Freedom, comfort and convenience await you!
Complimentary breakfast available for Titanium members.
Hotel Lungarno
Curated by the Ferragamo family as part of the Lungarno Collection, this retreat evokes the aura of a luxury river yacht. Envisioned by celebrated architect Michele Bönan, the hotel’s living room suspends gracefully over the river.
Complimentary breakfast available for Titanium members.
Portrait Firenze
Be swept up into the story of this discreet historic residence, curated by the Ferragamo family as part of the Lungarno Collection. Here, you’re just a heartbeat away from the River Arno, Ponte Vecchio and Renaissance masterpieces.
Complimentary breakfast available for Titanium members.
NH Collection Firenze Porta Rossa
Thought to be the oldest hotel in Italy, dating to the 13th century, this extraordinary hideaway in the heart of historic Florence features marvellous frescos and ambience. Steps away, you will find the city’s most sought-after attractions.
Tivoli Palazzo Gaddi Firenze Hotel
Luxuriate in the birthplace of the Renaissance, at this prior residence of aristocratic Florentine families. The five-star hotel offers close proximity to the city’s important cultural highlights, transportation links and gastronomic delights.
NH Firenze
Occupying a prime location near the ancient Walls of Florence, in the Porta al Prato neighbourhood, this hotel features a comfort rooted in sustainability. The Cascine Park is in front of the hotel; it is Florence’s largest green space.
Gallery Hotel Art
Discover the alluring centre of a historic city when you stay in this quiet courtyard near the Arno and Ponte Vecchio. This smart, fun hotel, also part of the Lungarno Collection, features an ever-changing gallery of contemporary art in common areas and the hotel’s façade.
Complimentary breakfast available for Titanium members.
Lungarno Apartments
Owned by the Ferragamo family, these spacious apartments next to the Ponte Vecchio blend the discretion of a private residence with the thoughtful services of a luxury hotel. Freedom, comfort and convenience await you!
Complimentary breakfast available for Titanium members.
Hotel Lungarno
Curated by the Ferragamo family as part of the Lungarno Collection, this retreat evokes the aura of a luxury river yacht. Envisioned by celebrated architect Michele Bönan, the hotel’s living room suspends gracefully over the river.
Complimentary breakfast available for Titanium members.
Looking to explore more?
Check out our GHA DISCOVERY Stay Offers across Italy and beyond. With special deals in top destinations, you can enjoy exclusive savings and luxurious stays in Europe’s most desirable destinations. Find the perfect offer for your next trip!
Sample the elegance of past and present
From simple and soothing to elegant and inspired, Florence delivers adventure for every taste. Whether you fancy a high tea fireside Tivoli Palazzo Gaddi Firenze Hotel; a back and neck ritual at White Iris Beauty Spa at Hotel Lungarno; or Tuscan breakfast with prosecco at NH Collection Firenze Porto Rossa, explore delights ancient and modern with our Local Offers on dining, spa and activities!
Enjoy a picture-perfect day out
Florence is saturated with incredible art, culture and history, all yours to explore. Thanks to GHA DISCOVERY’s free membership, you can try new adventures, such as a traditional carriage ride for four with complimentary wine from Gallery Hotel Art, Portrait Firenze, Hotel Lungarno or Lungarno Apartments.
