2024 Press Releases


Global Hotel Alliance Partners with Plum Guide to Offer 38,000 Remarkable Homes in 700 Locations Worldwide
Dubai, U.A.E., March 4th 2024 - Global Hotel Alliance Partners with Plum Guide to Offer 38,000 Remarkable Homes in 700 Locations Worldwide

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA DISCOVERY, to unique vacation homes through a new partnership with Plum Guide. This unique partnership signifies a milestone for both luxury brands, and a significant expansion for GHA into the vacation home sector; while it also represents Plum Guide's first foray into a loyalty programme, that will offer rewards to customers across a broader range of accommodation options.

Lore Group Joins Global Hotel Alliance with Landmark Properties in Major Capital Cities
Dubai, U.A.E., February 15th 2024 - Lore Group Joins Global Hotel Alliance with Landmark Properties in Major Capital Cities

Lore Group, an international hospitality company that designs, transforms, manages and operates hotels, restaurants and bars across Europe and the United States, has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Global Hotel Alliance Reports Record 2023 Positive Outlook For 2024 With Further Growth Expected
Dubai, U.A.E., January 24th 2024 - Global Hotel Alliance Reports Record 2023 Positive Outlook For 2024 With Further Growth Expected

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported record 2023 results, with every key performance metric hitting an all-time high.